An introduction to Strategic Marketing

The essence of strategic marketing lies in the ability of a company to meet the changing needs of markets and to match potential opportunities with company capabilities. This article seeks to briefly define strategic marketing and outline techniques available for strategic analysis. Let us…

How to Start Your Very Own DVD Store

In the world today, watching a movie at the cinema is going to be a very costly process. They charge some pretty high prices for the tickets, and the spending doesn’t end there either. One also has to worry about the prices of the…